Every now and then a friend or colleague of mine passes me a design proposal from the competition. I’m always interested in checking out how other design companies work and how they approach potential customers.
Just the other day when I was cleaning up my office I started putting together a pile of those design proposals. After browsing through a couple of them, I noticed that they actually really really s*cked. Most of them just cover one page and are one step away of being written on the back of a napkin.





