As web designers we sometimes feel that we are the righteous internet trend setters and guru’s. If there is a corner on the internet that can be designed or used for marketing, we will find it and use it to it’s full potential.
The truth on the other hand is that there actually is a whole world of non-geeky people out there building communities and discovering social media way before we designers ever get on them.
In the beginning of 2009 I started a small webdesign and development company called Vunky. Although it started out as a webdesign company, my ultimate goal is to make a living not designing (for customers), but building web based software that makes the lives of us designers and small business owners better.
When you are launching a new website or service you often don’t have a big marketing budget or a network to promote your stuff on.
Instead of trying to out-market your competitors, you could try a different approach like teaching. A lot of big companies don’t like to share how their business model or service works. They are afraid that someone will copy that information into a competitive product.
Last weekend I decided to do some spring cleaning on my office and I out figured this might also be a good moment to enter the Hall Of Fame of sharing snapshots of your home office. Soon you will be seeing my office on freelancefolder.com and workstationsetups.com :)
Every now and then a friend or colleague of mine passes me a design proposal from the competition. I’m always interested in checking out how other design companies work and how they approach potential customers.
Just the other day when I was cleaning up my office I started putting together a pile of those design proposals. After browsing through a couple of them, I noticed that they actually really really s*cked. Most of them just cover one page and are one step away of being written on the back of a napkin.
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